AEO is the new SEO — what it means for your landing page

Answer Engine Optimisation is changing how clients find studios. Structure your copy for LLMs, not just Google.

For the last decade, SEO meant writing content Google could index, earning links, and making sure your page loaded fast enough not to get penalised. That still matters. But something has shifted in how people — and AI assistants — find answers.

Answer Engine Optimisation is the practice of structuring your content so that large language models can retrieve and cite it accurately. When someone asks an AI ‘who does the best Framer development for SaaS startups,’ the answer isn’t pulled from a ranked list. It’s synthesised from content the model has indexed and weighted.

For a landing page, this means writing in clear, assertive declarative statements. It means having a genuine point of view that can be summarised in one sentence. It means structured content — clear headings, short paragraphs, specific claims — rather than vague brand language that dissolves into noise.

This isn’t a replacement for traditional SEO. It’s additive. The studios that get this right early will build a visibility advantage that compounds over time — showing up not just on Google but inside the AI interfaces that an increasing number of clients now use as their first search.

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Written by Compound Studio

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